Job Title: Marketing & Social Media Manager - Remote
Overview
We are a forward-thinking project management service provider specializing in support for life sciences organizations. Our focus on innovation and customized solutions allows us to collaborate with clients across the Biotech, Pharma, Medical Devices, Ag Tech, and Food Tech sectors. As a passionate team, we are committed to driving impactful results and guiding clients on their project journeys.
We are currently in search of a Marketing and Social Media Manager who will be instrumental in enhancing our online footprint, elevating brand visibility, and fostering valuable sales prospects. This is an exceptional opportunity to make a significant contribution within an agile and closely-knit team.
Key Responsibilities
- Develop and execute a strategic social media framework that aligns with our organizational objectives.
- Collaborate closely with the sales division to design and implement account-based marketing strategies, utilizing tools such as lead sequencing and HubSpot.
- Manage and refine paid advertising campaigns on platforms including Facebook, LinkedIn, and Google to ensure optimal performance in alignment with our strategic aims.
- Conduct market analysis to identify industry trends and competitive opportunities that can enhance our marketing efforts.
- Create targeted campaigns for various Ideal Customer Profiles (ICPs) to ensure nuanced communication.
- Produce and distribute monthly newsletters to keep clients and prospects updated on company news, trends, and insights from the industry.
- Partner with our website developers to bolster our online presence, overseeing SEO and website updates as needed.
- Direct marketing activities within HubSpot, including workflows, email marketing, and lead nurturing initiatives.
- Ensure that all content is consistent with the brand’s voice and aligns with corporate objectives through collaboration with internal teams.
- Monitor and assess marketing performance metrics to gauge the success of campaigns.
- Stay informed about the latest trends, tools, and best practices in social media.
- Generate engaging and informative content that resonates with our audience.
Required Skills
- Proven experience in B2B marketing and account-based marketing methodologies.
- Proficiency with social media platforms and CRM tools, particularly HubSpot.
- Previous marketing experience in the life sciences or closely-related sectors.
- Basic skills in graphic design for the creation of marketing materials.
Qualifications
- A degree in Marketing, Communications, or a related discipline is preferred.
- 2-3 years of relevant experience in marketing or social media management is required.
Career Growth Opportunities
As our inaugural marketing hire, you will have the unique opportunity to construct the marketing strategy from the ground up. There is ample room for advancement and a pivotal role in shaping our brand’s future.
Company Culture And Values
We cultivate a collaborative environment that cherishes creativity and initiative. Our team members are encouraged to share their ideas and contribute to measurable outcomes in a supportive atmosphere.
Compensation & Benefits
- Compensation will be commensurate with experience.
- We offer a comprehensive benefits package, including a company-sponsored Individual Coverage Healthcare Reimbursement Arrangement (ICHRA), 401(K), Healthcare Savings Account (HSA), Paid Time Off (PTO), Parental Leave, and paid holidays.
- We also support professional development, provide employee incentives, and offer hands-on experience across diverse projects.
Additional Information
This remote position provides the flexibility to work from your preferred location. We are dedicated to fostering an inclusive workplace where diversity is valued. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity, or any other protected characteristic.
Employment Type: Full-Time
